You can’t just put your website on the net with right keywords and all the right touches and expect your traffic and ranking will remain constant. As the web is an ever changing landscape, you have to keep track of your own web results like what is happening with the competition and also the best and highest ranked sites. There are many useful tools to help you find out what exactly is happening.

1. A tool which you can use to test your own website links or other websites for broken links:
home.snafu.de/tilman/xenulink.html

2. With this tool you can check search engines for the number of back links to your URL i.e. other web pages linking to your site: www.digitalpoint.com/tools/backlinks/

3. It sometimes becomes important to know where the servers of your hosting company are physically located. Because, some search engines like Google have the ability to filter search results based on their physical location called geo-targeting. This could be used to determine why your site is showing in only a certain country. This link can also be used to research the country location of a particular competitor’s website:
www.digitalpoint.com/tools/website-country/ Read More »

The main key to surviving in your online business is to get your website ranked high in the search engines, here you will learn some simple techniques that will help you get a better search engine rank. By giving the search engines what they want you can raise your website in the search engines results, this is commonly known as Search Engine Optimization.

Set Up a website with different, worth while subject matter, merchandise or services.

Place your primary and second choice keywords in the first 25 words on your site subject matter and scatter them evenly with in the page.

Do an inquiry and use the right tag words or key phrases to attract the type of buyer that you would care to bring to your site.

Employ your keywords in your web sites Title, META tags, Headers, etc.

Keep your website blueprint simple so that your clients can navigate easily from one of your pages to the other pages on your website, locate what they want and purchase your merchandise and services.

Submit your web pages to the top search engines and website directories. This is every web page, . Employ a person to submit your url’s if required. For the best results, perform manual submission. Don’t purchase an automatic submission software program. I use “Flight Search Engine Submission” service. Read More »

Online video publishing has indeed taken the Internet by storm in recent years, perhaps you have seen videos online, where at the end of the video you see a url pop up and they ask you to check out there website, using video for internet marketing is a great way to get new customers to your website.

Internet is full of information and the average attention span of a web user today is measured in seconds. When people use the search engines to find something, they will find thousands, even millions of search results; if they click on your link and go to your website, they may only spend a few seconds and little efforts to scan through what you are selling or proposing and decide whether your content, style, look and approach are a good fit for what they were actually looking for.

This is your only chance to get the attention of your potential customer, if you can get your customers attention with a clear message if you have a video on your first page that entices the visitor they may stay to watch and then click through your site to read more.

You may be asking yourself, if I put up a video on my site about my product or even have a lot of different videos on your web pages that your sales will jump overnight? Unfortunately it is not that easy, if this is your plan you must understand that this is not going to give you much of a different conversion rate.

In order to make your video to effectively market your products/services online and convey your product/service key traits and characteristics within a very short amount of time in a unique, memorable way. These are a few rules of thumb to follow: Read More »